Event Strategy

The process of bidding for and winning global events and conferences can be a complex process, but our team of strategic experts are there to help you throughout the entire process from developing your event ‘bid book’ documentation and high level event delivery programme, cost estimates and budgets, through to site and venue assessment and selection, outlining temporary versus permanent infrastructure to be utilised, as well as the creation of event legacy goals and objectives e.g. in sport, environment, education, business and urban planning and infrastructure.

Master planning sets the foundations for your event and subsequent operational phases of the event life cycle, including key client and stakeholder mapping, outlining key roles, responsibilities and event structures as well as setting the vision and strategic objectives for the event life cycle. Master planning also includes establishing high level milestones, key deliverables and interdependencies as well as budgetary planning and cost modelling.

While a feasibility study can be completed in isolation it is often done as part of the strategic planning phase and includes venue assessment, evaluation of technical requirements, gap analysis studies, including identification of rectification measures required and lastly the identification of revenue generating opportunities not currently realised.

Turning our focus to operational delivery, we look to elaborate on the approaches outlined within our master plan, including the concept of operations development for key departments, the identification of stakeholders and client groups and the development of client service levels.

In operations planning we outline the concept of operations in more detail for functional areas including defining the development approach to key service delivery areas and how the services will be delivered, detailed planning of resource requirements, stakeholder engagement and emergency planning.